Our strategic aims


Everyone has the best possible bone health throughout their life.

Prevention gets us talking to the next generations. Getting the message out about strengthening bones and encouraging behaviour change.
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Everyone who breaks a bone or is at risk of osteoporosis is assessed and managed appropriately.

Care continues our work with service providers and healthcare professionals, to improve access to good quality treatment and services for osteoporosis.
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Everyone with osteoporosis lives well and manages their condition in ways that best meet their needs.

Support is the way we help people to live well with the condition, providing information, advice and a listening ear.
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People have fewer fractures and live well because of new interventions.

Cure strengthens our involvement in research, leading and coordinating effort to bring forward the day when we have a future without osteoporosis.
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